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HealthTech and FinTech share the same challenge: selling complex, regulated products to skeptical buyers. Learn how FinTech is doing it better and steal their strategies to build authority.

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    "I’ve seen firsthand how companies struggle to tell their story clearly. I studied the best examples of FinTech marketing in action and packaged my findings into this helpful playbook so you can stop waiting for 'later' and become the authority now."

    Lauren McGill (NÉE Root)

    WRITER | CONSULTANT | fCMO

    WHAT YOU GET

    'I've studied the most effective B2B FinTech content strategies to show you exactly what works. This isn't just theory—it's a breakdown of how to push forward with bold content in a regulated industry.

    What is it all about?

    This playbook breaks down what successful FinTech companies are doing differently to win market share. You will learn how to:
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    • Stand out by giving the right kind of advice.
    • Mirror your customers to build trust.
    • Sell effectively using stories.
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    Plus, you'll get 4 Mini-Case Templates you can use today—practical, concrete, and designed to make stats and complex concepts resonate.

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